

It was even considered gauche when newspaper and sugar magnates tried to outbuild each other in San Francisco in the 1890s, and it took an earthquake to end that ego-off. Zing.īuilding the tallest building in a city to show your success was a common 20th century pissing match, fought by men with egos the size of their blueprints. Here’s another funny joke - put your name on the most obtrusive and expensive thing San Francisco has ever seen, as the biggest private employer in the city … then three years later announce that the majority of your workforce will no longer be working in S.F. It felt like a dirty wink from the tech giant to the little people - hey, we’re funny too.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/18273114/IMG_1949.jpg)
When you’ve built a corporate monolith that forever changes how the city looks and feels, in the name of big tech, are you allowed to be in on the joke? A joke about an evil soulless monstrosity sucking the life out of all those in its viewshed?
